Jeff Reynolds
Appears in 37 Episodes
Have we lost sight of the craft of marketing?
Has our focus on tools, data, and execution caused us to lose sight of the craft of marketing? What even is the craft of marketing? P.S. - It would mean a lot if you ...
How should your team handle project management?
Project management is an under-appreciated aspect of successfully leading a marketing department. Kyle and Jeff take you through a detailed overview of the project man...
Does marketing exist to serve sales?
What is sales and marketing alignment anyway?
How do you define the dictate of your marketing department?
What do we mean when we say you need to define the dictate of your department? Why is it so important, and what does it help you do?
How do you build a strategic plan?
In the last of our mini-series on strategy development, Kyle and Jeff go into detail on the process of building a strategic plan.
What inputs do you need for strategy creation?
In the penultimate episode of our strategy miniseries, Jeff & Kyle discuss the three pillars of inputs you should be gathering to influence your strategy creation proc...
What does the work of strategy creation look like?
In episode 2 of our mini series on strategy creation, Jeff & Kyle discuss what they see as the meat of the strategy creation process, and some of the mistakes they see...
What is strategy?
Today we're kicking off a mini-series on marketing strategy with an episode about the definition of strategy itself. What is strategy? Why is it intimidating? Why do w...
How do you avoid mistakes when structuring your team?
Hiring the right people for the right roles can make or break a marketing department. Kyle and Jeff examine some of the struggles a marketing leader can face in hiring...
What role does marketing play in defining an organization's values?
Jeff & Kyle dive into a listener submitted question about what a marketing leader can do when the values of their organization may not align with their own.
What's the role of marketing today?
Marketing has evolved from the days of the Four P's, but not necessarily in a good way. Kyle & Jeff discuss the role of marketing in today's organizations, and what th...
How did marketing get so complex?
From the increasing importance of marketing, to the influx of MarTech tools and data, Jeff & Kyle chart how marketing came to be so complex and what a marketing leader...
How can we avoid endless meetings?
The average senior leader spends 23 hours a week in meetings. That leaves 17 hours to do your actual job. Kyle & Jeff discuss the rampant spread of meetings across mar...
What if your boss doesn't understand or care about marketing?
Can anything be done when your boss doesn't understand the work your team dedicates their days to? Kyle & Jeff discuss, and offer three (and a half) steps you can take...
Why is it so hard to track marketing's ROI?
There's not a marketer alive that wouldn't love to be able to attribute every dollar they've spent on marketing directly to revenue, but it's just not possible. Kyle &...
How do you build slack time into your schedule?
Do you have time built into your day to do the sort of high-level thinking that can take your work to the next level? Jeff & Kyle discuss the importance of building "s...
Why is it so hard to follow through on your priorities?
Good planning means very little if your department isn't set up to follow through on priorities. Kyle & Jeff explore why that's so hard to do, and offer a framework fo...
