Why is it so hard to track marketing's ROI?
There's not a marketer alive that wouldn't love to be able to attribute every dollar they've spent on marketing directly to revenue, but it's just not possible. Kyle & Jeff explore an example scenario highlighting the difficulties of marketing attribution, and offer some strategies to make attribution less of a concern.
There's not a marketer alive that wouldn't love to be able to attribute every dollar they've spent on marketing directly to revenue, but it's just not possible. Kyle & Jeff explore an example scenario highlighting the difficulties of marketing attribution, and offer some strategies to make attribution less of a concern.
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