All Episodes
Displaying episodes 1 - 28 of 28 in total
An Anti-Email Culture
This week, Kyle and Jeff talk about ditching internal emails, what we can learn from plumbers about calm workplaces, and how the importance of the labor movement.
Horrible oats and (potentially) horrible business ideas
This week Kyle walks Jeff through his SaaS idea that might just be doomed from the start, and gets advice on whether or not he should monetize it or just give it all a...
Lazy Perfectionism
This week Kyle and Jeff chat about what it means to run a 'calm company,' balancing client and employee needs, and why lazy perfectionism just might be the best way to...
How do you talk like a 3rd grader?
Jeff and Kyle talk about the importance of simplicity and context when talking about your work.
What is self-documenting communication?
Kyle and Jeff Reynolds delve into enhancing the efficiency of communication through self-documentation. They share practical strategies for refining team collaboration...
How do you run an effective marketing stand-up?
Kyle and Jeff focus on enhancing the efficiency of marketing meetings. They share practical strategies for refining stand-up and other full-team meetings, ensuring the...
When is a project a project?
It's easy for marketing departments to get bogged down with endless ideas, tasks, and quasi-projects that never get off the ground. This week, Kyle and Jeff discuss ho...
Why do we hunt for silver bullets?
We probably don't need to tell you that silver bullets don't work - but why are they still so dang enticing? Jeff & Kyle breakdown the psychological appeal of silver b...
What stage is your marketing department?
Comparison is the thief of joy, and it's probably messing up your marketing. Kyle & Jeff lay out the four stages of the evolution of a marketing department - to help y...
When is "good" good enough?
In which Kyle & Jeff start to practice what they preach with the production of this podcast.
What's the role of experimentation in marketing?
Have you built experimentation into your marketing department? How can you build up organizational support to run marketing experiments?
Have we lost sight of the craft of marketing?
Has our focus on tools, data, and execution caused us to lose sight of the craft of marketing? What even is the craft of marketing? P.S. - It would mean a lot if you ...
How should your team handle project management?
Project management is an under-appreciated aspect of successfully leading a marketing department. Kyle and Jeff take you through a detailed overview of the project man...
Does marketing exist to serve sales?
What is sales and marketing alignment anyway?
How do you define the dictate of your marketing department?
What do we mean when we say you need to define the dictate of your department? Why is it so important, and what does it help you do?
How do you build a strategic plan?
In the last of our mini-series on strategy development, Kyle and Jeff go into detail on the process of building a strategic plan.
What inputs do you need for strategy creation?
In the penultimate episode of our strategy miniseries, Jeff & Kyle discuss the three pillars of inputs you should be gathering to influence your strategy creation proc...
What does the work of strategy creation look like?
In episode 2 of our mini series on strategy creation, Jeff & Kyle discuss what they see as the meat of the strategy creation process, and some of the mistakes they see...
What is strategy?
Today we're kicking off a mini-series on marketing strategy with an episode about the definition of strategy itself. What is strategy? Why is it intimidating? Why do w...
How do you avoid mistakes when structuring your team?
Hiring the right people for the right roles can make or break a marketing department. Kyle and Jeff examine some of the struggles a marketing leader can face in hiring...
What role does marketing play in defining an organization's values?
Jeff & Kyle dive into a listener submitted question about what a marketing leader can do when the values of their organization may not align with their own.
What's the role of marketing today?
Marketing has evolved from the days of the Four P's, but not necessarily in a good way. Kyle & Jeff discuss the role of marketing in today's organizations, and what th...
How did marketing get so complex?
From the increasing importance of marketing, to the influx of MarTech tools and data, Jeff & Kyle chart how marketing came to be so complex and what a marketing leader...
How can we avoid endless meetings?
The average senior leader spends 23 hours a week in meetings. That leaves 17 hours to do your actual job. Kyle & Jeff discuss the rampant spread of meetings across mar...
What if your boss doesn't understand or care about marketing?
Can anything be done when your boss doesn't understand the work your team dedicates their days to? Kyle & Jeff discuss, and offer three (and a half) steps you can take...
Why is it so hard to track marketing's ROI?
There's not a marketer alive that wouldn't love to be able to attribute every dollar they've spent on marketing directly to revenue, but it's just not possible. Kyle &...
How do you build slack time into your schedule?
Do you have time built into your day to do the sort of high-level thinking that can take your work to the next level? Jeff & Kyle discuss the importance of building "s...
Why is it so hard to follow through on your priorities?
Good planning means very little if your department isn't set up to follow through on priorities. Kyle & Jeff explore why that's so hard to do, and offer a framework fo...
