What if your boss doesn't understand or care about marketing?

Can anything be done when your boss doesn't understand the work your team dedicates their days to? Kyle & Jeff discuss, and offer three (and a half) steps you can take to build alignment with your marketing-oblivious boss.

Can anything be done when your boss doesn't understand the work your team dedicates their days to? Kyle & Jeff discuss, and offer three (and a half) steps you can take to build alignment with your marketing-oblivious boss.

What if your boss doesn't understand or care about marketing?
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