What is strategy?

Today we're kicking off a mini-series on marketing strategy with an episode about the definition of strategy itself. What is strategy? Why is it intimidating? Why do we make it so complicated? Resources & References: ⁠upMarketer⁠ ⁠⁠The 1 Sentence Marketing Strategy format⁠ ⁠Kyle's LinkedIn⁠ ⁠Jeff's LinkedIn

Today we're kicking off a mini-series on marketing strategy with an episode about the definition of strategy itself. What is strategy? Why is it intimidating? Why do we make it so complicated?


Resources & References:

What is strategy?
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