What's the role of marketing today?

Marketing has evolved from the days of the Four P's, but not necessarily in a good way. Kyle & Jeff discuss the role of marketing in today's organizations, and what they believe needs to change.

Marketing has evolved from the days of the Four P's, but not necessarily in a good way. Kyle & Jeff discuss the role of marketing in today's organizations, and what they believe needs to change.

What's the role of marketing today?
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