How did marketing get so complex?

From the increasing importance of marketing, to the influx of MarTech tools and data, Jeff & Kyle chart how marketing came to be so complex and what a marketing leader can do about it.

From the increasing importance of marketing, to the influx of MarTech tools and data, Jeff & Kyle chart how marketing came to be so complex and what a marketing leader can do about it.

How did marketing get so complex?
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