How do you avoid mistakes when structuring your team?

Hiring the right people for the right roles can make or break a marketing department. Kyle and Jeff examine some of the struggles a marketing leader can face in hiring, and give insights on how to make the best hiring decisions possible. Topics Covered: Common hiring mistakes and misconceptions Hiring based on expectations (which roles & skillsets you’re “supposed” to have). Hiring as a reaction (planning for the present rather than the future). Hiring too early (look for what you can outsource rather than wasting a role). How to hire effectively Know what your department is for, what your goals are, and what that will look like day-to-day. Use contractors, agencies, & freelancers to fill the gaps and test the waters. Resources & References: upMarketer The organizational chart from LinkedIn we referenced Kyle's LinkedIn Jeff's LinkedIn

Hiring the right people for the right roles can make or break a marketing department. Kyle and Jeff examine some of the struggles a marketing leader can face in hiring, and give insights on how to make the best hiring decisions possible.


Topics Covered:

Common hiring mistakes and misconceptions

  • Hiring based on expectations (which roles & skillsets you’re “supposed” to have).
  • Hiring as a reaction (planning for the present rather than the future).
  • Hiring too early (look for what you can outsource rather than wasting a role).

How to hire effectively

  • Know what your department is for, what your goals are, and what that will look like day-to-day.
  • Use contractors, agencies, & freelancers to fill the gaps and test the waters.

Resources & References:

How do you avoid mistakes when structuring your team?
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